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Case Study: Enhancing Migdal Ohr's Digital Footprint on LinkedIn
Migdal Ohr is a distinguished charitable organization that aims to improve the lives of people in need, particularly in Israel. To achieve its mission, Migdal Ohr relies on the support of donors who share its vision. However, like many non-profit organizations, Migdal Ohr faced challenges in reaching its target audience and engaging them effectively.
The Challenge
Lack of Visibility
Migdal Ohr's LinkedIn profile was struggling to gain traction and visibility among its target audience of potential Jewish donors, hindering its lead generation efforts.
Poor Engagement
The organization was unable to foster meaningful interactions and engagement on the platform, which was essential for building sustainable donor relationships and lead generation.
Lack of Strategic Approach
Migdal Ohr lacked a coherent strategy for promoting its events and conducting effective donor outreach on LinkedIn, limiting its lead generation capabilities.
The Solution
Linkedish developed a bespoke strategy tailored to the distinctive environment of LinkedIn. The objective was multifaceted: to not only amplify Migdal Ohr’s online presence but also to foster meaningful interactions, laying the groundwork for sustainable donor relationships. The strategy encompassed a holistic approach, featuring profile optimization, targeted outreach, and a dynamic content marketing strategy, all crafted to highlight Migdal Ohr's vision and impact.
Profile Optimization
Linkedish overhauled Migdal Ohr's LinkedIn profile, enhancing its appeal and accessibility, resulting in over 1,000 new profile views.
Content Strategy and Engagement
Linkedish developed an engaging content strategy that significantly boosted post impressions to over 15,500.
Targeted Outreach
Linkedish identified and engaged profiles aligned with Migdal Ohr's donor persona, approaching 400 potential donors monthly with a 30% acceptance rate.
Increase in Company Page Followers
Linkedish executed a strategic campaign to grow Migdal Ohr's LinkedIn page, resulting in 8,476 organic page views.
Event Promotion
Linkedish promoted Migdal Ohr's special events on LinkedIn, increasing attendance and engagement.
The Results

1

Over 3,000 potential donors added to Migdal Ohr’s LinkedIn network within a year

2

LinkedIn page views climbed organically to 8,476

3

Created a comprehensive database of over 6,000 potential Jewish donors
The Impact
The collaboration between Migdal Ohr and Linkedish demonstrates how LinkedIn marketing can significantly enhance a charity's reach and donor engagement. Our personalized social media strategy proved to be ROI positive for Migdal Ohr.
By leveraging the power of LinkedIn, Migdal Ohr was able to reach more potential donors and build lasting relationships with them. With Linkedish's help, the organization was able to enhance its digital footprint and achieve its mission more effectively.